app localization services

How to get more downloads using app localization services

(Last Updated On: January 31, 2019)

Because of the increasing importance of mobile apps, it is also essential to have them localized. App localization services facilitate these apps to fit the requirements of people who speak and understand other languages.

App localization services – a way to increase sales?

Localization means changing the units, currencies, calendars into the correct formats.

misconceptions in localization

The Importance of App Localization Services

Mobile apps have become tools for marketing, and localization ensures that the right products and services come up during searches of potential customers. The products’ information should be in a language they can understand.

By getting app localization services, you’ll be able to equally fight in the international market and give your target audience with the positive user experience.

Mobile app localization is the top priority not only due to the high demand for more apps but also because localization will enable the apps to be more available and useful to a broader audience. In thinking to develop a mobile app, it is better to cooperate with a professional language services provider from the start.

Common misconception

The common misconception people make is that since most software is in English then it stands to reason that those who can use computers and software know English. That is not the case at all. There are a lot of computer and mobile users in the world, including highly qualified programmers, who find reading English as gibberish. It would be a shame that they can never enjoy what your app has to offer just because it’s written in English. The solution to this is using localization services which involves mainly translating your software content to other languages.

Availing yourself of app localization services through the web is very easy and at competitive prices. Your software will be appreciated by more people and you will enjoy seeing more downloads of the app you have worked so hard on.

App searches only give results of apps in the same language as the search string. So even if your app is relevant to the search millions of people will never know it exists unless the app has other versions available and the title of the app is in the target language as well. Localizing your app can make that possible.

android app localization

App localization services is not just translating from one language to the other. It also means editing the content so that it doesn’t contain anything that may offend other cultures, as well as making it more appealing to the target market. Both of which will endear you to the target market and lead to more downloads.

Good app localization services would also help you with reprogramming your app so that it can handle the alphabet of foreign languages especially those who don’t share the roman alphabet with English or have characters with diacritical marks, other kinds of characters, or are read from right to left instead.

You may hesitate to spend on app localization services but the future rewards are plenty, especially becoming more well known and being awaited to release new apps all over the world.

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