Using Spanish translation in your website translates into better profits due to the following reasons:
It leads to a bigger market.
Next to Chinese and English, Spanish is the third most spoken language. Spanish-speaking nations such as Brazil and Argentina, are among the richest in the world, with a growing middle class. Using Spanish translation in your website is as good as including 37 million people with a lot of disposable income in your target market.
A few South American countries are heavily reliant on imports, and being considered as “developing” countries, it is easy to introduce new businesses or products and services that they have not before experienced or known of. More businesses leads to more profits.
It’s as good as an employee bonus.
Practically half of the United States is made up of Spanish-speaking people. Hispanic people make up a large majority of the American company workforce. Having their native tongue included in the company website by including Spanish translation will make them feel that they are essential to the company. Happier employees perform better, leading to greater profits.
Using translation services can help facilitate the establishment of subsidiaries in Spanish-speaking South America. Considering the proximity of the United States to South America where skilful labour can be had inexpensively due to the lower cost of living, where real estate is cheap for manufacturing and agriculture and where resources, especially oil and mineral resources, can be easily acquired and products transported and sold, these mean lower overhead and freight costs for your company which equals bigger profits.
Lower cost of living in these countries can also mean a lower travel budget if your company needs to send over some executives or personnel. Greater savings equals greater profits.
To do business in South America, you must remember that South American people value friendships. Learning Spanish and having Spanish translation on your website is a step in the right direction.