Who needs localization services?
With the internet the world has become a smaller and closer place. Markets for your product are no longer in terms of local areas but of countries and continents. It would be unwise to ignore the demand for your product abroad when all you need is to take advantage of localization services.
The obvious advantage is increased sales by making the product understandable to the foreign local market. People are wary of buying products outside their country because they either can’t understand the instructions for use or read the list of ingredients or any possible warnings in the label. This leads to another advantage of avoiding any possible lawsuits or accidents involving your product. People can’t say they haven’t been warned if it is clearly written on the packaging in their native tongue. This will also lessen the need for after sales support.
Localization services can also alter your brand slightly to make it more appealing to the local market, and removing anything that might offend them. This is not only with the view of selling a product, but in establishing your company to stay in that market for the long-term. Localization services can endear you to the public. This means your company could develop products for that market in the future without the uncertainty of it being well-received. If your company is loved then your products will be loved. And this is all possible thanks to localization services.
Translation and localization not only enhances your reputation abroad, but back home as well. People will be inclined to view your brand as in the “big leagues” all because you are marketing internationally as well. Localization also gives you an edge over the competition who are complacent in catering only to their home market.
Localization services may require some cost initially but nothing else can give you returns as instantly.